MARKETING

Build Content Strategy and Editorial Calendar

Your content marketing is ad-hoc. Blog posts are published inconsistently (2-3 per month), topics chosen randomly, and there's no connection to business goals or SEO strategy. Organic traffic is flat at 50K/month while competitors grow 20% quarterly through content. You need a strategic content calendar that drives traffic, leads, and pipeline.

What You'll Build:

• • Content Strategy
• • SEO Integration

Conduct Comprehensive SEO Technical Audit

Organic traffic has declined 30% over 6 months (from 1M to 700K visits/month) despite publishing content. Google Search Console shows indexing issues, Core Web Vitals failing, and crawl budget waste. Many product pages aren't ranking. You suspect technical SEO issues are killing your visibility. You need a comprehensive technical audit to identify and fix problems.

What You'll Build:

• • Crawl & Indexability
• • Site Architecture

Design Content Distribution Strategy

You're creating great content but nobody sees it. Organic traffic takes 6-12 months to build, social reach is minimal (500 followers), and email list is small (5K subscribers). 80% of content effort goes to creation, only 20% to distribution. You need a distribution strategy that gets content in front of target audiences immediately.

What You'll Build:

• • Distribution Channels
• • Amplification Tactics

Build Topic Cluster SEO Architecture

Your content has no structure. 200 blog posts with minimal internal linking, competing for same keywords, no topical authority. Competitors with topic clusters rank for 5x more keywords. You need a topic cluster strategy to build authority and dominate search results.

What You'll Build:

• • Cluster Strategy
• • Content Architecture

Design Programmatic SEO Strategy

Competitors like Zillow generate millions of visits using programmatic SEO - automatically creating city/neighborhood pages, school district guides, market reports. You manually created 100 city pages but it doesn't scale to 10K+ cities. You need programmatic SEO to automatically generate and rank thousands of location-specific pages.

What You'll Build:

• • Page Template Design
• • Content Quality

Build Ad Creative Testing Framework

Your ad creative is stale. Using same 10 creatives for 6 months, performance declining (ROAS dropped from 4.2x to 3.5x), CPA increasing 30%. Winning brands test 100+ creatives per month. You need a systematic creative testing framework to continuously find winners and maintain performance.

What You'll Build:

• • Testing Methodology
• • Creative Strategy

Design Campaign Budget Optimization System

Your budget allocation is manual and reactive. High-performing campaigns hit budget caps while low performers keep spending. You're leaving 20-30% performance on the table due to poor budget distribution. You need an automated budget optimization system that shifts spend to winners in real-time.

What You'll Build:

• • Optimization Algorithm
• • Automation Strategy

Design Advanced Retargeting Campaign Strategy

You're letting 980K visitors leave without buying. Basic retargeting (showing same product ad) achieves only 0.5% conversion. Advanced brands use sequential messaging, dynamic creative, and cross-channel retargeting to recover 3-5% of lost visitors. You need a sophisticated retargeting strategy to capture more of the 98% who don't convert initially.

What You'll Build:

• • Audience Segmentation
• • Sequential Messaging

Design Multi-Channel Marketing Attribution

Each platform claims credit for the same conversions. Facebook says it drove $15M, Google says $12M, but total revenue is only $30M. You're over-crediting channels and making poor budget decisions. iOS 14.5 privacy changes made platform attribution unreliable. You need an independent multi-channel attribution system to understand true channel contribution and optimize spend.

What You'll Build:

• • Attribution Methodology
• • Data Infrastructure

Design Multi-Channel Customer Acquisition Strategy

You need to double growth from $50M to $100M ARR in 18 months. Current CAC Payback is 18 months (too long), channels are saturating, and efficiency is declining. You need a comprehensive acquisition strategy across paid, organic, partnerships, and sales-led channels that scales while maintaining unit economics.

What You'll Build:

• • Channel Strategy
• • Unit Economics

Design Influencer Partnership Strategy

Your organic growth is slowing. Competitors are using influencer marketing to reach millions of targeted customers at lower CAC than paid ads. Your one-off influencer posts ($500 each, random selection) generate minimal ROI. You need a systematic influencer partnership strategy to drive awareness, trust, and conversions at scale.

What You'll Build:

• • Influencer Strategy
• • Partner Selection

Build Community Engagement Strategy

Your users are isolated. No community, forum is dead (10 posts/month), customers churn after 6 months because they feel alone. Meanwhile, competitors like Stripe have thriving communities with 10K+ active members, peer support reducing load on your team, and advocates driving referrals. You need a community engagement strategy.

What You'll Build:

• • Community Strategy
• • Platform & Structure

Develop Brand Positioning Framework

Your brand is generic. When customers describe you, they say 'it's like Asana but...' - no clear differentiation. Sales cycles are long because buyers can't articulate why to choose you over competitors. Win rate is 25% (should be 40%+). You need distinctive brand positioning that sets you apart and makes the buying decision obvious.

What You'll Build:

• • Positioning Strategy
• • Messaging Architecture

Design Crisis Communication Plan

Your platform experienced a data breach exposing 2M user emails. Media is reporting it, users are angry on Twitter, competitors are seizing the narrative. You have no crisis plan, PR team is scrambling, CEO doesn't know what to say, and trust is eroding by the hour. You need a crisis communication plan to control the narrative, preserve trust, and prevent brand damage.

What You'll Build:

• • Crisis Response Framework
• • Messaging Strategy

Build Brand Measurement System

Your CFO is questioning brand spend ROI. Performance marketing shows clear ROAS, but brand marketing is a black box. You claim brand drives awareness and consideration that feeds the funnel, but have no data. Without measurement, brand budget is at risk. You need a brand measurement system that quantifies brand health and ties it to business outcomes.

What You'll Build:

• • Brand Health Metrics
• • Measurement Framework

Build Activation Experiment Framework

Your activation rate is stuck at 35% (users completing first value action). You're running random experiments without a systematic approach, can't tell which changes actually moved metrics, and learnings aren't documented. Winning teams run 30+ activation experiments per quarter with a disciplined framework. You need a structured experimentation process to improve activation systematically.

What You'll Build:

• • Experimentation Process
• • Activation Metrics

Design Referral Loop for Viral Growth

Your viral coefficient is 0.3 (each user invites 0.3 friends), well below the 1.0 needed for organic growth. CAC is climbing to $120 while referred user LTV is $450 (3x higher than paid). Competitors like Notion achieved 0.8 viral coefficient through smart referral mechanics. You need to design a referral loop that increases your viral coefficient to >0.7 within 6 months.

What You'll Build:

• • Referral Triggers
• • Incentive Design

Design Viral Onboarding Flow

Your onboarding completion rate is stuck at 45%, and only 8% of new signups invite friends during their first session. Competitor apps are seeing 70%+ completion and 25% referral rates. You need to redesign the onboarding flow to drive both activation and viral growth.

What You'll Build:

• • Flow Design
• • Activation Strategy

Design Retention and Cohort Strategy

Your retention is declining. D30 retention dropped from 45% to 38%, churn rate is 8%/month, and CAC payback takes 18 months. You're spending $10M/year acquiring users but losing them faster than you grow. Cohort analysis shows activation quality declining and power users churning. You need a retention strategy to improve Day 30, Month 6, and annual retention.

What You'll Build:

• • Cohort Analysis
• • Retention Levers

Build Growth Model and Forecasting System

Your board wants to see a path to $200M GMV in 24 months, but you lack a quantitative growth model. Marketing is guessing channel mix, product doesn't know which levers move the needle most, and finance can't budget accurately. You need a growth model that forecasts GMV based on acquisition channels, activation, retention, monetization - and shows which inputs have highest leverage.

What You'll Build:

• • Growth Model Design
• • Channel Mix Optimization

Build Funnel Analysis Framework

Your conversion funnel has a black box. You know 1M visitors become 50K buyers (5% conversion), but don't know where drop-offs occur. Is it product pages? Cart? Checkout? You're optimizing blindly. You need a funnel analysis framework to identify bottlenecks, measure interventions, and systematically improve conversion.

What You'll Build:

• • Funnel Definition
• • Drop-off Analysis

Design Multi-Touch Attribution Model

Your attribution is broken. Last-click attribution credits 70% of conversions to branded search (final touchpoint), massively undervaluing top-of-funnel awareness campaigns. Marketing can't justify budget for content, webinars, or conferences because they get zero credit despite driving pipeline. You're over-investing in bottom-funnel and under-investing in awareness. You need multi-touch attribution to fairly credit all touchpoints.

What You'll Build:

• • Attribution Model Selection
• • Data Infrastructure

Build A/B Testing Infrastructure

Your A/B testing is chaotic. Tests run with incorrect sample sizes, teams peek at results early (statistical errors), multiple tests conflict with each other, and you can't track test history. Growth team ran 50 tests last quarter but only 10 were properly analyzed. You need A/B testing infrastructure that ensures statistical rigor and scales across teams.

What You'll Build:

• • Platform Architecture
• • Statistical Rigor

Design Product Analytics Dashboard System

Product teams are flying blind. They ship features without knowing adoption rates, can't tell if features improve retention, and spend hours in SQL trying to answer basic questions. Engineering complains dashboards are slow and break frequently. You need a robust product analytics dashboard system that democratizes data access and enables data-driven decisions.

What You'll Build:

• • Dashboard Architecture
• • Key Metrics & KPIs

Design Marketing Data Warehouse

Your marketing data is scattered across 20+ tools (Google Ads, Facebook, Salesforce, Shopify, email, analytics). Analysts spend 70% of time on data extraction instead of analysis, reports are inconsistent, and you can't calculate true marketing ROI across channels. You need a centralized marketing data warehouse that unifies all data sources and enables self-service analytics.

What You'll Build:

• • Architecture Design
• • Data Modeling